“Blanview” is Toppan’s technology enabling the display to create high contrast and crisp images even in bright circumstances where a sunlight hit to display surface directly.
VIEWE compare Blanviewe display with transflective display under brilliant sunlight to show which is better for sunlight outdoor application.
VIEWE transflective display is better for sun-read than Blanview
Transflective-type is suitable LCD technology to outdoor applications. Transflective has pixels divided into 2 areas, Transmission and Reflection area; the reflection area (reflective electrode) takes a role to reflect incident light from outside. This can give a clear display readability as well as low power consumption;

The above shows how each display technology (Transmissive, Transflective and Blanview) handles the light to create images. Line weight of each arrow indicates its light intensity level.
Transmissive with high light transmittance can utilize backlight efficiently for good display quality; on the other hand, it has little functionality to make use of incident light from outside. Transmissive eventually is not possible to secure good display visibility in outdoor bright situations, unless increasing backlight (= power consumption increase).
Transflective can reflect more incident light with a large size reflection area (reflective electrode), but meanwhile, its backlight use efficiency rather decreases due to a smaller size of transmission area. Transflective requires to consume lots of power in darker environment.
Blanview also use transflective display technology and the difference is the reflection area is very small but transmissive are is large, we can called small reflection high transmission display.
Transflecttive vs Blanview
| TYPE | Reflective Rate | Transmissive Rate | Indoor | Outdoor | Light Source |
| Transmissive | Zero | High | Best | Poor | Backlight |
| Transflective | Half | Half | Good | Better | Outdoor: Surrounding Light Indoor: Backlight |
| Reflective | High | Zero | Poor | Best | Outdoor: Surrounding Light Indoor: front light source |
| Blanview | very small | near high | Better | Good | Outdoor: Surrounding Light Indoor: Backlight |
So, we can conclude that Blanview is technology same as transflective display, but the reflective area is small. Transflective display can define the large reflective area if you need get better outdoor display effect and also can make small reflective area for indoor display effect.
That is decided by your application scene and VIEWE can develop the transflective display products with you flexibly and successfully because of lots of customization experience.
More products:
Transflective TFT List

